Visual Merchandising

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I believe there are many aspects that contribute to successful visual merchandising. I learned that you can encourage purchases by attracting attention, appealing to senses and emotions, using timely themes, appropriate amount of goods, clean windows and lighting. Those techniques are key to getting customers into the store and interested in the merchandise. And not only do they help finalize a purchase—but they keep customers coming back. Customers need to enjoy the atmosphere created and be excited to enter the store. Visual merchandising can help the customer feel that emotional attachment through initially attracting them or catching their attention. This hopefully creates a customer loyalty—which helps ensure future success for a store.

            It’s very important visual merchandising is executed correctly. The last thing that’s wanted is to confuse the customer about the merchandise or create a negative reputation for the store’s image. An accurate, clean, interesting theme, without clutter that’s targeted to the correct type of customers is what needs to be achieved. If this is achieved, it can help a store’s reputation and increase sales. Visual merchandising should never be overlooked and should be continually perfected.